Social media will change the culture of leadership going forward. Modern CEOs will embrace social media to share their vision, showcase their leadership team, connect directly with customers, and respond in times of crisis.
While the value of social media at the brand level is well documented, BRANDfog’s annual surveys examine the less explored aspect of social media engagement in the C-Suite and its effect on brand reputation, brand transparency, brand trust, and leadership. BRANDfog’s 2014 Global Social CEO Survey results demonstrate that social media for C- Suite communications is more critical than ever, both in the US and in the UK.
Social media engagement enhances the reputation of executives, increases transparency and accessibility, and instills confidence in the leadership team and the brand.
Social Media is a powerful tool for building thought leadership and enhancing the credibility of C-Suite executives with stakeholders, including press / media.
CEO participation in social media leads to better leadership.
"In today's hyper-connected, information-driven world, executives are expected to have an active social presence. A brand’s reputation and success depends upon on it"
–Ann Charles, BRANDfog Founder & CEO